Around 89% of recruiters have filled positions in their company using LinkedIn. Over 97% of staffing and HR professionals do Effective LinkedIn recruitment.
With over 467 million users, LinkedIn surely gives a great opportunity to connect with prospective employees.
In today’s world, it is no longer enough to post your company ads on Craigslist, Monster, or other job boards, because once you do, you end up getting spammed with hundreds of resumes and filtering unqualified candidates from the qualified ones becomes extremely different.
On the contrary, LinkedIn provides several filter options, making it easy for you to find candidates that are best suited for the job.
Different ways of Effective LinkedIn recruitment:
Posting jobs might seem like an obvious way for recruitment, but it is not the only way. In fact, there are more than one type of job posting options available, and there are also some free options to attract candidates
1- Jobs Network: When you post jobs on the LinkedIn Job Board, you are able to target both active and passive candidates because these ads can be seen by prospective candidates under the sign ‘Jobs you might be interested in.’
This gives you an opportunity to subtly let the passive candidates know the different options that are available to them.
The LinkedIn Jobs Network also provides you with all the analytics to see exactly what kind of candidates are clicking on your ads.
2- Jobs for you Web Ads: The great part about linkedIn ads is that it doesn’t just allow you to target LinkedIn users, but it lets you distribute your effective linkedIn recruitment ad to thousands of other websites across the internet.
This is another effective way of targeting passive candidates who might not be checking LinkedIn so regularly just because they haven’t thought about checking any opportunities.
3- Recruitment ads: The effective linkedIn recruitment ads can either be viewed by prospective candidates on their LinkedIn Home page’s side bar, or they can also find jobs by going to the LinkedIn Jobs page.
These ads use the same precise targeting algorithm as the other ads to find prospective candidates.
The steps to Effective LinkedIn recruitment are:
Now let’s move on to the most important section – How to do Effective LinkedIn recruitment:
Here are the steps to post recruitment ads on LinkedIn
- Get a Recruiter account and job posting credits to be able to post a job
- From your LinkedIn home page, go to the Jobs button and then click on ‘Post a Job’.
- On the next page, you will be asked to enter the company and job details. If your company page is already filled it, the information will be pulled out from there.
- Fill out the job title, employment type, description, skills, job location, and how you want to receive the applications
- Next, you will be asked for the location you want to target and for how many days.
- On the next page, you can choose to sponsor your ad to make it appear under the Jobs.
- Enter your payment information and you are done
Benefits of Effective LinkedIn Recruitment
1- Huge directory of candidates: If you are a professional, you are definitely on LinkedIn to build your professional network. Hundreds of users sign up every day on LinkedIn which gives recruiters a great opportunity to find prospective candidates
2- Better analytics: LinkedIn doesn’t just help you in finding the right candidates; you can also view analytics report for every job that you post. This allows you to see what kind of candidates are actually interested in your company, and which ones are not.
3- Cross-platform promotion: LinkedIn doesn’t just show users your job ads on its own website, but also on thousands of other websites, making it easier to reach more candidates.
Overall, LinkedIn is a great platform for international recruitment too and will soon become one of the primary recruitment tools.